Katrina Edwards is hooked on machine embroidery, thanks to her Mother-in-law. She loves it so much that she started a YouTube page to help people around the world with Digitizer and Cutter software. Katrina currently teaches lessons in Shelock Holmes Sewing Machines Store and specialise in Janome MC15000, Digitizer MBXv5 and Artistic Edge Digital Cutter.
Tell us about your sewing background…
I was first introduced to sewing by my mother when I was 10; she had an Elna Lotus and I made Christmas gifts for our neighbours. But when I really got back into it after university, my grandma was a big influence as she was a second generation seamstress. So I guess it’s just in my blood.
I started out in the sewing industry back in 2006 when my family purchased a local art, crafts and sewing machine store in Gympie, Queensland. After being introduced to machine embroidery by my mother-in-law, I was hooked!
What do you make?
I like to create projects and tutorials based on built-in designs and stitches on my Janome Memory Craft 15000 and I’m also using Janome Digitizer MBXv5 to create my own patterns, which I then share on YouTube.
I find it interesting that people buy these beautiful machines and then are often frightened to use them to their fullest potential. I guess I just love to help people with their machines – they are such wonderful machines to use and I just love to share my knowledge with people to help them build confidence in their embroidery abilities.
Is your family supportive of your hobby?
Absolutely! I am very lucky that embroidery is a family affair in our home. My husband works in the industry and our children are very creative individuals. I love that I can go shopping with my 11 year old daughter and she will look at latest fashions trends and work out how we can create her own unique version with the tools we have in our studio.
Where do you find inspiration?
Pinterest, Facebook and peers in the industry!
I am a member of many groups on Facebook – I love to see what people are creating and get to know what issues they may have and how I can create a video or tutorial/project that would help them with their trouble shooting.
Also, I feel I pick up inspiration from all around me, my family, and my community too. I can often be out and about and see something in my surroundings and an idea starts to form in my head.
What’s a typical day like for you?
After I have finished the MUM tasks, I head into the studio and power up the computers. I have one just for my softwares (Digitizer and SimpleCut) and one for day-to-day stuff.
I start by checking emails and logging onto my YouTube channel to see if anyone needs any questions answered, and also thank my followers for their comments. Then I check Craftsy and spend time emailing each customer a thank you note for downloading my projects – I believe in showing the customer that I really do appreciate them. From there I look at what I have planned for the month and jump into my sewing.
What are you currently working on?
Like a true sewist, I have more than one project on the go.
Personal sewing – I am playing with leather and creating clutches and handbags that have embroidery on them.
Professionally – I am creating lesson plans for the Janome Digitizer MBXv5 software that I can bring to stores. I am working with Sherlock Holmes Sewing Machines in Boondall Queensland to teach classes on the software as well as Janome MC15000, as there is no store that offer this in Brisbane – I believe this will be very positive for the industry!
Your best sewing advice is…
Don’t be scared to be creative. I am surprised at how often I meet people who have purchased embroidery machine but don’t have the confidence to use them.